Privacy Policy

Puraffinity customer privacy Policy 


This privacy notice tells you what to expect us to do with your personal information. 


Contact details 


Telephone 


020 7164 6057 


Email 


info@puraffinity.com 


What information we collect, use, and why 

We collect or use the following information to provide services and goods, including delivery: 


  • Names and contact details 
  • Addresses 
  • Date of birth 
  • Purchase or account history 
  • Payment details (including card or bank information for transfers and direct debits) 
  • Credit reference information 
  • Information relating to compliments or complaints 

We collect or use the following information for the operation of customer accounts and guarantees: 


  • Names and contact details 
  • Addresses 
  • Payment details (including card or bank information for transfers and direct debits) 
  • Purchase history 
  • Account information, including registration details 

We collect or use the following information to prevent, detect, investigate or prosecute crimes: 


  • Names and contact information 
  • Customer or client accounts and records 
  • Financial transaction information 

We collect or use the following information for service updates or marketing purposes: 


  • Names and contact details 
  • Addresses 
  • Marketing preferences 
  • Location data 
  • Purchase or viewing history 
  • IP addresses 
  • Website and app user journey information 
  • Records of consent, where appropriate 

We collect or use the following information for research or archiving purposes: 


  • Names and contact details 
  • Addresses 
  • Location data 
  • IP addresses 
  • Website and app user journey information 
  • Records of consent, where appropriate 

We collect or use the following information to comply with legal requirements: 


  • Name 
  • Contact information 
  • Identification documents 
  • Financial transaction information 
  • Criminal offence data (including Disclosure Barring Service (DBS), Access NI or Disclosure Scotland checks) 
  • Health and safety information 

We collect or use the following information for recruitment purposes: 


  • Contact details (eg name, address, telephone number or personal email address) 
  • Date of birth 
  • National Insurance number 
  • Copies of passports or other photo ID 
  • Employment history (eg job application, employment references or secondary employment) 
  • Education history (eg qualifications) 
  • Right to work information 
  • Details of any criminal convictions (eg Disclosure Barring Service (DBS), Access NI or Disclosure Scotland checks) 
  • Security clearance details (eg basic checks and higher security clearance) 

We collect or use the following personal information for dealing with queries, complaints or claims: 


  • Names and contact details 
  • Address 
  • Payment details 
  • Account information 
  • Purchase or service history 



Lawful bases and data protection rights 


Our lawful bases for the collection and use of your data 


Our lawful bases for collecting or using personal information to provide services and goods are: 


  • Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time. 
  • Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object. 
  • Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are: 
  • Providing services: Collecting customer information to deliver the requested service (e.g., shipping address for online orders). 

Our lawful bases for collecting or using personal information for the operation of customer accounts and guarantees are: 


  • Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time. 
  • Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object. 
  • Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are: 
  • Account management: Processing payments, updating customer information, and managing account access. 

Our lawful bases for collecting or using personal information to prevent, detect, investigate or prosecute crimes are: 


  • Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time. 
  • Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability. 

Our lawful bases for collecting or using personal information for service updates or marketing purposes are: 


  • Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time. 

Our lawful bases for collecting or using personal information for research or archiving purposes are: 


  • Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time. 

Our lawful bases for collecting or using personal information for legal requirements are: 


  • Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time. 
  • Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability. 

Our lawful bases for collecting or using personal information for recruitment purposes are: 


  • Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time. 
  • Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object. 

Our lawful bases for collecting or using personal information for dealing with queries, complaints or claims are: 


  • Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time. 


Where we get personal information from 


  • Directly from you 
  • Health care providers 
  • Publicly available sources 
  • Market research organisations 
  • Suppliers and service providers 


How long we keep information 


For information on how long we keep personal information, see our retention schedule here:Retention policy page  


Who we share information with 


Our Data processors:


HR services providers 


This data processor does the following activities for us: Process Candidate Recruitment Data, Employee Performance Data, Payroll Data, Training data and Off boarding 


Sales and Marketing Service 


This data processor does the following activities for us: Process our data for sales and marketing emails, Analytical research data, account information tracking, website lead capturing and responding to queries. 


Others we share personal information with 


  • Insurance companies 
  • Health care providers 
  • Professional or legal advisors 
  • External auditors or inspectors 
  • Professional consultants 
  • Organisations we’re legally obliged to share personal information with 
  • Emergency services 
  • Publicly on our website, social media or other marketing and information media 
  • Debt collection agencies 
  • Previous employers 
  • Suppliers and service providers 


How to complain 


If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice. 


If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO. 


Last updated 


19 September 2024 

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